- Describe exactly what product or service you want to offer. How it is unique or better? Why would customers buy it and not another brand?
- Examine the competition. Visit rivals and try their products. How does your compare?
- Test your product on friends and colleagues. Keep an open mind and don't defend your business. Write down every idea. Analyse them, and use the useful ones.
- Join professional groups like the Entrepreneur Association so you can network with other entrepreneurs at gatherings.
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